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What We Do

We are dedicated to helping companies and individuals win against any odds - using the discipline of our insurgent strategic approach. We developed this approach in our work with Steven Jobs and Mike Murray at Apple. It worked then and it works even better now. It works for individual leaders and for organizations of any size or shape.

So please buy our books on Amazon.com or BarnesandNoble.com. Write an outrageously positive review. Then, maybe, read them. You’ll be glad you did.

Fasten Your Seatbelts.

Today’s changing environment creates a constant state of crisis. Get used to it. Change will only come faster and faster. Losers react. The rule of this brave new world is simple: if you do not lead change, you will be changed.

Bigness Leadership is obsolete. The traditional and established models of incumbent strategy and bigness leadership training no longer work. Still, this strategy and this training are the standards in most businesses, even today. We have developed the model of Change Leadership for individuals, teams, and organizations meeting today’s and tomorrow’s challenges. It is a model that has worked for leaders of start-ups and Fortune 100 corporations; in politics, business, entertainment, philanthropy and the military.

Speed Wins.  Discipline Creates Speed.

All corporate and organizational challenges today are fundamentally communications challenges. These challenges are complex, but to be effective, the solutions must be simple.

Successful leaders must be effective in managing multiple conversations with multiple audiences, all at the same time.  Technology helps because speed wins, but technology is not enough. Speed is the result of strategic discipline in sports, warfare, politics, and business.

  • We believe in a research-driven strategy. This is the foundation of success. This can reveal the opportunity in any crisis.
  • We believe you must define yourself and your personal, product and corporate brands compellingly and credibly – or others will do the job for you.
  • We believe you must successfully define the “stakes in the election” for all key targets, internal or external to your organization. What’s the win-win?
  • We believe you must define the enemy of success.
  • We believe you must define the future your leadership will create.
  • We believe you must never play defense.
  • We believe that everything communicates: every detail is important, and no detail is neutral. It is either adding value or subtracting value. So you must align all details to your core strategy.

It’s that simple. And that hard. These principles are the basis of effective communications, brand positioning and business,
political or military campaigns.

Strategy-Based Solutions.

We preach and practice the principles of successful insurgent political campaigns, proven over time and geography: do the doable, move the movable, communicate inside/out and play offense. These principles guide competitive attack and response to attack.

We apply these principles to brand development and marketing, corporate communications, crisis, Change Leadership training and coaching. We apply them in any situation, anywhere.

In this information environment traditional incumbent strategies fail. Insurgent strategies succeed.  The “tried-and-true” has been tried and tried, and is no longer true.

Recent Articles

First, Disarm Hollywood

Our country has suffered horrific acts of gun violence in the recent past. The immediate causes may be mental illness or Islamist fanaticism. Still, we must reckon with the prevalence of guns in our society and culture. It is said there are 300 million guns already in circulation in the United States. My family owns…

Welcome to Bull Connor’s Sanctuary City

Frolic with our cute German Shepherds!  Enjoy the high-intensity fire-hose Jacuzzi!  Meet your public officials face-to-nightstick! It’s amazing to think that it was just a little over fifty years ago that newly-elected Governor George Wallace promised in his inaugural address, “Segregation now!  Segregation tomorrow!  Segregation forever!” for Alabama.  Bull Connor and other officials vowed to…

Re; The New Student Sushi Bar

What is a college to do when rock-climbing walls and in-room yoga mats become standard equipment among your competitors?  How to differentiate? How do you up your value proposition for your most highly valuable consumer targets? Let’s face it, it’s a cut-throat world out there in student marketing. And it’s no wonder. These market targets…