Our Latest Book

Our Thinking

How People Decide.

August 30, 2016 | 0 Comments

Let’s face it, marketing can’t make people do anything.  And though we are swimming in marketing 24/7/365, we usually choose to do nothing that marketing tells us to do.  In a way that’s been good for the advertising business.  If advertising were more effective, half the agencies in the world would go out of business…

Read More

The Rise of the Insurgent Brand

July 8, 2016 | 0 Comments

In every marketplace insurgent brands are kicking ass. And right now you have a choice: learn to think, plan and act like an insurgent brand, or learn to get used to watching them pass you in the marketplace. Our company got its start in politics. In the mid-1980’s Steven Jobs called on us: “You guys understand something we don’t really…

Read More

The Myth of Angry White Men

July 8, 2016 | 0 Comments

Two years ago, Pat Caddell of The Smith Project predicted the rise of a Donald Trump in American politics (you can see that projection from early 2014 here: http://hypeline.org/watch-this-video-predicted-trumps-rise/). At the time, none of us at WeNeedSmith.com knew it would be Trump himself. We did, however, know it would be someone from outside politics. We…

Read More

Why Your Company is Whining, Not Winning

May 18, 2016 | 0 Comments

Stand up tall! You’re a winner! You’re a leader! You’re empowered! Welcome to the annual sales conference! Okay, now, welcome back to reality. Your company is limping along, stuck on “okay.” And you’ve got this burning itch under the back label of your underpants that says you should be doing a lot better with your…

Read More

The Leadership Campaign Training

March 28, 2016 | 0 Comments

 Change Leadership Training Objectives We wrote The Leadership Campaign because we all live and work in a turbulent change environment. Challenge and opportunity are flung at us constantly. Decisions must be made lightning-fast. It takes a new model of leadership to manage in this change environment. The traditional model has become obsolete—yet it remains the dominant…

Read More