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The Velvet Rope Revolution

February 16, 2017 | 0 Comments

Almost every successful revolution, including that of Donald Trump, has expanded its base with a growing refrain: “You are not alone!” This is what allows it to grow and shape itself into something meaningful. With Trump’s election, the Democrats and progressive commentariat have settled into what they call “The Resistance.” And the overwhelming refrain of…

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Most Companies Are Training Their Leaders To Fail.

January 19, 2017 | 0 Comments

The model for training leaders in most businesses today is broken; it’s hopelessly obsolete – developed for a different age, a different business environment and a different work force than we have today. It was developed by and for market leading companies, by business incumbents, but it’s even failing them today. For many decades, those…

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Insurgent Leadership in the Age of Trump

December 2, 2016 | 0 Comments

How the Seven Principles That Won the White House Can Help You Win in Today’s Hypercompetitive Business Environment Most people around the world—probably including Donald John Trump—were shocked by the outcome of the 2016 general election. We were not. What happened in November was the product of an insurgent candidate in an insurgent campaign led…

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How People Decide.

August 30, 2016 | 0 Comments

Let’s face it, marketing can’t make people do anything.  And though we are swimming in marketing 24/7/365, we usually choose to do nothing that marketing tells us to do.  In a way that’s been good for the advertising business.  If advertising were more effective, half the agencies in the world would go out of business…

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The Rise of the Insurgent Brand

July 8, 2016 | 0 Comments

In every marketplace insurgent brands are kicking ass. And right now you have a choice: learn to think, plan and act like an insurgent brand, or learn to get used to watching them pass you in the marketplace. Our company got its start in politics. In the mid-1980’s Steven Jobs called on us: “You guys understand something we don’t really…

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