Books

the-leadership-campaign

The Leadership Campaign

with David Morey

the-underdog-advantage

The Underdog Advantage

with David Morey

one-more-customer

One More Customer

with Fran Tarkenton

building-brandwidth

Building Brandwidth

with Sergio Zyman

alpha-dogs

Alpha Dogs

by James Harding

Recent Articles

This is about the best endorsement of insurgent strategy that I’ve seen. Thanks to Bob Iger.

Chapter 7: It’s About the Future The challenge for me was: How do I convince the Disney board that I was the change they were looking for without criticizing Michael [Eisner] in the process? There had been some decisions I disagreed with, and I thought the company was in need of change given all the…

The Tariffs Are Bad. I’m for Them.

I understand that learned Republican economists know that tariffs are bad. Trade wars are terrible. I don’t understand much about trade economics, but enough to assume free trade is best. Many of you know that I supported President Trump in the 2016 Election. Like about a quarter of the electorate, I did so holding my…

How Underdogs Win

The Driving Force of Change Today On the afternoon of Election Day, November 8, 2016, the decision rooms of the major news organizations were buzzing with activity and excitement. In these huge rooms their pollsters, analysts, news producers and many of the anchor-people would be reviewing the last polls they had done, and the exit…