Books

Our Thinking

First, Disarm Hollywood

AR-15 in Hollywood

Our country has suffered horrific acts of gun violence in the recent past. The immediate causes may be mental illness or Islamist fanaticism. Still, we must reckon with the prevalence of guns in our society and culture. It is said there are 300 million guns already in circulation in the United States. My family owns…

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Welcome to Bull Connor’s Sanctuary City

Frolic with our cute German Shepherds!  Enjoy the high-intensity fire-hose Jacuzzi!  Meet your public officials face-to-nightstick! It’s amazing to think that it was just a little over fifty years ago that newly-elected Governor George Wallace promised in his inaugural address, “Segregation now!  Segregation tomorrow!  Segregation forever!” for Alabama.  Bull Connor and other officials vowed to…

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Re; The New Student Sushi Bar

Sushi Bar

What is a college to do when rock-climbing walls and in-room yoga mats become standard equipment among your competitors?  How to differentiate? How do you up your value proposition for your most highly valuable consumer targets? Let’s face it, it’s a cut-throat world out there in student marketing. And it’s no wonder. These market targets…

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I Want to Be a Distraction.

Many Democrats, as well as a few Republicans, like Senator John McCain, have said that Congressman Devin Nunes should step down from his position as head of the House Intelligence Committee, because he is becoming “a distraction.” This is a word with meaning that is peculiar to Washington, like “reconciliation” or “sequester.” It means your…

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Most Companies Love Innovation But Hate Change.

These days, the start-up incubator run by big companies has become a kind of corporate fashion accessory. All the cool guys have one. I assume there are two objectives: first, maybe they will come up with an idea that can be developed in their sector; second, maybe this will create a more innovative atmosphere around…

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The Velvet Rope Revolution

Almost every successful revolution, including that of Donald Trump, has expanded its base with a growing refrain: “You are not alone!” This is what allows it to grow and shape itself into something meaningful. With Trump’s election, the Democrats and progressive commentariat have settled into what they call “The Resistance.” And the overwhelming refrain of…

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Most Companies Are Training Their Leaders To Fail.

The model for training leaders in most businesses today is broken; it’s hopelessly obsolete – developed for a different age, a different business environment and a different work force than we have today. It was developed by and for market leading companies, by business incumbents, but it’s even failing them today. For many decades, those…

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Insurgent Leadership in the Age of Trump

How the Seven Principles That Won the White House Can Help You Win in Today’s Hypercompetitive Business Environment By Scott Miller and David Morey Most people around the world—probably including Donald John Trump—were shocked by the outcome of the 2016 general election. We were not. What happened in November was the product of an insurgent…

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How People Decide.

Let’s face it, marketing can’t make people do anything.  And though we are swimming in marketing 24/7/365, we usually choose to do nothing that marketing tells us to do.  In a way that’s been good for the advertising business.  If advertising were more effective, half the agencies in the world would go out of business…

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The Rise of the Insurgent Brand

In every marketplace insurgent brands are kicking ass. And right now you have a choice: learn to think, plan and act like an insurgent brand, or learn to get used to watching them pass you in the marketplace. Our company got its start in politics. In the mid-1980’s Steven Jobs called on us: “You guys understand something we don’t really…

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