Steven Jobs Mike MurrayApple Computer

Mike Milken Drexel-BurnhamMilken Institute

Sergio Zyman Charlie Frenette Anne TaskerThe Coca-Cola Company

Bob IgerThe Walt Disney Company

Gordon EubanksSymantec

Tom, Google

Cristal DowningJohnson & Johnson, Merck

Joanna JacobsonConverse

Jon JacobsonHighfields Capital

Andy SiegMerrill-Lynch, Citi

James Rhyu Steve FinkK12+, Stride

Mike Roberts Frank VizcarraMcDonald’s

Joe WolkJohnson & Johnson

Frank CooperPepsico

Bob RubinGoldman-Sachs, Citi

First Lady Michelle Obama Sam KassPartnership for a Healthier America

Brian Friedman Richard KhaleelJefferies Group

John CostelloThe Home Depot

Walter BuckleyInternet Capital Group

Jared BlumenfeldWaverly Street Foundation

Jack MacDonoughMiller Brewing

Sally JacksonBoston Brewing

Rupert Murdoch David Hill Peter CherninAnthea Disney/News Corporation

Lisa Caputo Linda BoffWomen & Company

Kingfish IsaacsBike Athletic

Mike RussellH.J. Russell

Bill Gates Steve Ballmer Melinda French Mike MurrayMicrosoft

Hank VigilMicrosoft, AceCap

Suzanne ClarkU.S. Chamber of Commerce

Brian BrownThe Coca-Cola Company, Snapper

Fran TarkentonThe Tarkenton Companies

Darlene Nicosia HearthsideThe Coca-Cola Company

Michael King Kevin AllynKingworld

Colonel Robert A. WarburgSpecial Operations Command

Paul Michaels Frank MarsMars, Inc.

Herve SedkeyAmerican Express

Richard PleplerHBO

The Discipline of Insurgent Strategy

For two thousand years, insurgents, underdogs and revolutionaries have used remarkably common strategic approaches to win against entrenched incumbents and overwhelming odds. For forty years, we have studied, taught, preached and practiced these principles for our clients. This is the best time in history for insurgents – the worst time in history for incumbents.

Insurgent Strategy Basics: The Underdog Advantage

  • Define the win
  • Do the doable
  • Move the movable
  • Communicate inside/out
  • Remember, everything communicates; everything matters
  • Own change
  • Never play defense

Put Insurgent Strategy to work for your company, your team or your career.

This website was inspired by the incomparable credits developed by the genius Saul Bass for Alfred Hitchcock’s 1959 classic North by Northwest. It has been done with great admiration and respect. Every copyright lawyer I talked to said, “Ask for forgiveness, not permission.”

These credits are the names in the making of Scott Miller. My website was produced by Woodbury Shortridge with some help from Brett Miller (2/4 of The Balkans).

The End