Who We Are
Scott Miller - CEO
After graduating from Washington & Lee University, and five minutes in the AFL, Scott Miller began a career in advertising and political consulting. As Creative Director of McCann-Erickson in New York, where he worked for such clients as Coca-Cola, Miller Brewing and Exxon, Mr. Miller won every major award for creative excellence in the advertising industry. These included many Clio Awards and a Lion d’Or from the Cannes Film Festival.
He founded Sawyer/Miller Group with David Sawyer. This pioneering strategic consulting group developed communications strategy for many political campaigns, corporations and institutions. Among Sawyer/Miller Group’s clients: Corazon Aquino, Vaclav Havel, Coca-Cola, Microsoft, Miller Brewing, Boris Yeltsin, Drexel Burnham Lambert, Kim Dae Jung, Goldman-Sachs, Apple Computer, Virgilio Barco, USA for Africa/Hands Across America, Lech Walesa and The Better World Foundation. Sawyer/Miller also advised over 40 U.S. candidates for Governor or Senator and several US Presidential campaigns.
In 1984, Miller began work with Steven Jobs and Mike Murray at Apple Computer to develop a unique model for corporate strategy based on insurgent political principles. That model has shaped the work of Core Strategy Group.
Sawyer/Miller Group was acquired by Interpublic Group in 1991 and Mr. Miller founded Core Strategy Group with Sergio Zyman. At Core, he has worked on developing communications, marketing and branding strategies for clients like Apple Computer, McDonalds, Verizon, CitiGroup, Microsoft, Coca-Cola, Google, Jefferies Group, News Corp., The Tribune Company, Highfields Capital, Rio Tinto, Cox Newspapers, Women & Co., The Newspaper Association of America, Johnson & Johnson, American Express, The Southern Company, The Home Depot and The Walt Disney Company. In the 2004 U.S. election, Mr. Miller worked as a strategist for the Bush-Cheney campaign. In 2013 he helped First Lady Michelle Obama in development of The Partnership for a Healthier America.
Mr. Miller provides commentary on political and corporate communications on the major television networks, and often lectures on communications, branding and insurgent strategies. He wrote “Building Brandwidth” with Sergio Zyman, “One More Customers” with Fran Tarkenton, “The Underdog Advantage” and most recently “The Leadership Campaign” with David Morey. In 2009 former Times of London Editor James Harding wrote “Alpha Dogs” about Miller and Sawyer/Miller Group.
Scott is a member of the Council on Foreign Relations. He was included on several Who’s Who lists over the years, before realizing the listing is basically a marketing scam. Nevertheless, to his great embarrassment, he bought one faux marble plaque.
Scott Miller lives in Atlanta, Georgia with his wife Denise. Sons Tyler and Brett live in Brooklyn, NY.
David Morey - Partner
David Morey, Chairman and CEO of DMG Global and partner in Core Strategy Group, is one of America’s leading strategic consultants—and one of the nation’s most sought-after speakers. Mr. Morey is the award-winning co-author of The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top (McGraw Hill), and The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory (Career Press 2016).
He has worked with and helped add billions of dollars in revenue and market value to a wide range of Fortune 500 companies. Mr. Morey has worked with some of the world’s top business leaders and he has advised five Nobel Peace Prize winners and seventeen winning global presidential campaigns, including those of the 44th President of the United States, Barack Obama.
In politics, Mr. Morey has worked with foreign candidates and governments including: Colombian President Virgilio Barco; Philippine President Corazon Aquino; Russian President Boris Yeltsin and The Dalai Lama. In 1997, he advised the winning presidential campaign of Kim Dae Jung, the first opposition leader to be elected in Korean history. Subsequently, he was an advisor to the Government of Korea during its financial crisis and recovery. More recently, Mr. Morey advised the successful campaigns of Vicente Fox, Mexico’s first successful opposition presidential candidate in 70 years, and South Korea's Park Geun Hye.
In business, Mr. Morey has advised the senior officers of Fortune 100 entities and helped to launch a number of successful start-up companies and ventures. He has developed successful strategies for General Electric, Bancomer, Verizon, Apple, Samsung, Linkedin, Google, The Coca-Cola Company, Mars, KPMG, McDonald's, Microsoft, News Corp., Nike, Pepsi, P&G, Disney, Visa, American Express, TPG and many others. For example, his strategic work over several years with Verizon and Coca-Cola helped to add over $100 billion to their market values, and his acquisition and turnaround strategies for Korea First Bank resulted in a quadrupling of profit for the private equity firm TPG.
Over the years, Mr. Morey has served as Adjunct Professor of International Affairs at Columbia University, specializing in global communications, and he currently teaches at the University of Pennsylvania. He was Chairman of the Council on Foreign Relations' Task Force on Public Diplomacy, Co-Chairman of the Fund For Peace and served on the Defense Science Board’s Task Force on U.S. Strategic Communications and National Security. Mr. Morey was a four-time All-American Decathlon competitor, IC4A Champion and a member of several U.S. national teams.
Mr. Morey was Foreign Policy Advisor to U.S. Senator John Glenn and a journalist in Eastern Europe and the Middle East. He studied at the Wharton School and Princeton University’s Woodrow Wilson School, and was a Paul P. Harris scholar at the London School of Economics, where he received his Master’s Degree with High Distinction. He has helped edit major books on a range of issues involving international politics, business and communications.
How the Seven Principles That Won the White House Can Help You Win in Today’s Hypercompetitive Business Environment By Scott Miller and David Morey Most people around the world—probably including Donald John Trump—were shocked by the outcome of the 2016 general election. We were not. What happened in November was the product of an insurgent…
Let’s face it, marketing can’t make people do anything. And though we are swimming in marketing 24/7/365, we usually choose to do nothing that marketing tells us to do. In a way that’s been good for the advertising business. If advertising were more effective, half the agencies in the world would go out of business…
In every marketplace insurgent brands are kicking ass. And right now you have a choice: learn to think, plan and act like an insurgent brand, or learn to get used to watching them pass you in the marketplace. Our company got its start in politics. In the mid-1980’s Steven Jobs called on us: “You guys understand something we don’t really…