Our disciplined marketing approach is based on the successes of underdogs and revolutionaries in business, politics and warfare. No matter your market position - established market leader or start-up/upstart - our insurgent strategy will help you compete more effectively and efficiently in this uniquely challenging change environment.
You can develop a flawless growth strategy, but if your organization is not aligned and integrated to successfully execute the strategy, you won’t realize any growth. We believe your marketing, sales and service functions must all be working on the same page. Core Strategy Group helps meet this objective by assessing current resources and business processes to uncover gaps that negatively impact execution. Once the problem is identified, we prepare detailed implementation plans to improve efficiency and effectiveness.
To learn more about the work we have done in this area, read the case study below:
Customers are more demanding today than ever before. It is not enough to provide competitive prices and quality service. Understanding your customers’ needs and focusing on your highest priority customers will allow your organization to seize hidden growth opportunities.
To learn more about our customer and channel planning work, see the case studies below:
Lower sales can be a symptom of complex marketing problems. One main cause: your brand may not be connecting with customers the way it once did. Perhaps a new predator is stealing your marketshare, or maybe you have lost focus on core customers. Whatever the reason, we can help turn your sales around.
For examples of sales solutions, see the case studies below:
Knowing exactly what your brand stands for—what unique and differentiating functional and emotional benefits it provides—is essential for any successful brand strategy. Our approach involves helping you define your business destination, analyze current and future market dynamics, develop a unique value proposition and form and activate an overall marketing strategy.
To learn more see the case study below:
We help you accelerate growth despite commoditizing market conditions. Our insurgent approach uses quantitative, hypothesis-driven research to develop your brand’s distinctly unique value proposition. We then develop effective go-to-market strategies and sustainable marketing programs to capture previously untapped growth opportunities. Buyers will move from preferring to buying and, ultimately, to advocating your brand.
To learn more about how to drive growth in a commoditized market, see the case study below:
Companies that act like insurgents utilize “Green” as a platform to either redefine their current marketplace or to enable completely new opportunities. Disruption related to “Green” is occurring in virtually every market in every corner of the world—offering new leadership challenges and opportunities.
To learn more about our experience turning “Green” to Black, please read the following case studies: