We play to win.

We are dedicated to helping companies win - using our insurgent strategic approach to grow profitably. We deliver provocative points of view and actionable solutions across a range of industries. Everything we do is geared to driving growth for our clients and helping them win in the market. We lead, support, or even completely integrate with your team to create breakthrough strategies and plans that work.

Hold on to your seat.

Everything we do is geared to driving growth for our clients and helping them win in the market. We lead, support, or even completely integrate with your team to create breakthrough strategies and plans that work.

OUR SOLUTIONS

Consumer Brand Strategy

Developing compelling brand positioning and value propositions, and activating the brand strategy throughout the marketing mix.  Solutions include:

  • Winning brand strategy for consumer brands
  • Brand portfolio strategy
  • Hard support and soft support segmentation
  • Sponsorship and property strategy
  • Pre-acquisition brand assessment
    B2B Marketing Strategy

    Developing compelling value propositions at the brand or business levels – activated through practical marketing and growth strategies. Solutions include:

    • Winning business strategy for B2B companies
    • Business portfolio strategy
    • Hard support and soft support segmentation
    • Strategic customer planning
    • Pre-acquisition brand assessment
    • Capturing white space opportunities
      Marketing Competency

      Driving and accelerating revenue growth by identifying the necessary competencies to deliver on the work that marketing must do to drive growth. Solutions include:

      • Defining marketing imperatives
      • Marketing competency assessment
      • Marketing alignment
      • Marketing training
      • Sales competency assessment
      • Sales training
      Strategic Communications

      Controlling the dialogue by driving communications “inside-out” – wrapped around a company’s core business strategy. Solutions include:

      • Internal and external communications strategy and planning
      • Leadership communications – executive coaching and development
      • Crisis preparation and resolution – strategy and execution
        Crisis Management Protocol

        Applying our unique and proprietary crisis preparation and resolution model. Solutions include:

        • Early warning system and infrastructure
        • Crisis prevention, preparation and training
        • Crisis scenario planning
        • Crisis resolution strategy and playbook
        • War room strategic and organizational system
        • Constituent segmentation
        • Reputation and brand restoration
        Rapid Fire Impact

        Fueling the beginning of an insurgent spirit in the organization through facilitated impact sessions. Solutions include:

        • Destination session – defining and aligning the win
        • Insurgency presentation and training
        • Connecting with consumers in the digital world
        • Brand renovation
        • Insights driving impact