A battlefield manual for all business leaders, The Underdog Advantage argues and teaches insurgent principles and the new way to win. The award-winning book shows you how to: Instill and maintain an underdog attitude and move faster, think smarter, and welcome change as an opportunity; develop hyper-aggressive marketing, communications, and competitive strategies; and create a down-and-dirty culture of insurgency and foster a winning attitude among employees and constituents.
“Brandwidth,” according to Sergio Zyman and Scott Miller, is a steeping brew of “brand awareness,” “brand meaning,” and “brand power” designed specifically for just one thing: making the sale in cyberspace. In Building Brandwidth, former Coca-Cola marketing chief Zyman and political and corporate strategist Miller present simple but solid rules for harnessing this mixture to really move merchandise online.
“This book can make the difference between tragedy and triumph in eCommerce.” – Warren Dennis, Distinguished Professor of Business Administration, Marshall School of Business, University of Southern California