Books

The Discipline of Insurgent Strategy

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Core Strategy Group helps our clients in business, politics and the military develop more effective strategies and tactics in the most challenging competitive environment in history.
Our model is unique. Our results are unmatched.

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Clients: From Startups to Corporate Upstarts

Recent Articles

Insurgent Leadership in the Age of Trump

How the Seven Principles That Won the White House Can Help You Win in Today’s Hypercompetitive Business Environment By Scott Miller and David Morey Most people around the world—probably including Donald John Trump—were shocked by the outcome of the 2016 general election. We were not. What happened in November was the product of an insurgent…

How People Decide.

Let’s face it, marketing can’t make people do anything.  And though we are swimming in marketing 24/7/365, we usually choose to do nothing that marketing tells us to do.  In a way that’s been good for the advertising business.  If advertising were more effective, half the agencies in the world would go out of business…

The Rise of the Insurgent Brand

In every marketplace insurgent brands are kicking ass. And right now you have a choice: learn to think, plan and act like an insurgent brand, or learn to get used to watching them pass you in the marketplace. Our company got its start in politics. In the mid-1980’s Steven Jobs called on us: “You guys understand something we don’t really…