The Discipline of Insurgent Strategy

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Core Strategy Group helps our clients in business, politics and the military develop more effective strategies and tactics in the most challenging competitive environment in history.
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Recent Articles

How People Decide.

Let’s face it, marketing can’t make people do anything.  And though we are swimming in marketing 24/7/365, we usually choose to do nothing that marketing tells us to do.  In a way that’s been good for the advertising business.  If advertising were more effective, half the agencies in the world would go out of business…

The Rise of the Insurgent Brand

In every marketplace insurgent brands are kicking ass. And right now you have a choice: learn to think, plan and act like an insurgent brand, or learn to get used to watching them pass you in the marketplace. Our company got its start in politics. In the mid-1980’s Steven Jobs called on us: “You guys understand something we don’t really…

The Myth of Angry White Men

Two years ago, Pat Caddell of The Smith Project predicted the rise of a Donald Trump in American politics (you can see that projection from early 2014 here: At the time, none of us at knew it would be Trump himself. We did, however, know it would be someone from outside politics. We…